A dictionary page reading: savvy, practical knowledge or understanding, Oxford
What SAVVY means to us

Play fair. Share and care. Go the extra mile.

To us, being savvy means useful knowledge, sound judgement and knowing what to do next. We like the practical part: an idea matters when somebody can use it; a connection matters when both sides benefit.

About SAVVY

We notice potential. Then find it difficult to leave it there.

A creator agency for real people, bold ideas and a more human creator economy.

A cafe table with a cappuccino, a half-eaten slice of cake, a toy dinosaur, a laptop and a napkin with “Big dreams” written on it
A notepad on a sunlit desk beside a black SAVVY mug and a camera, with a handwritten list: Ideas, People, Projects, Progress, More of this

It started with coffee, cake and play.

  1. A chance meeting at a stay-and-play.

  2. Ashley started sending useful ideas.

  3. I feel like I manifested this.

  4. Proper coffee turned into bigger conversations.

  5. And within two weeks, we had launched SAVVY.

We know we cannot help everyone. We have just never stopped wanting to.

Two perspectives. One agency.

  • Megan Micklewright, smiling, her chin resting on her hand

    Megan Micklewright

    Creator instinct
    • Trusted sounding board.
    • Creator perspective.
    • Commercial ambition.

    A trusted sounding board for creators, Megan brings a creator’s perspective with commercial ambition. Peers already seek her advice and have asked her to manage them.

  • Ashley Nicholls, smiling

    Ashley Nicholls

    Commercial creativity
    • Creative-industry instinct.
    • Senior commercial experience.
    • Solutions that move things forward.

    Co-founder of Girls Backstage, a specialist staffing agency for live events, concerts, theatre and fashion shows. Alongside this, Ashley has held senior commercial roles within some of the UK’s leading companies.

Megan sees how far it could go. Ashley builds the route to get it there.

  • Our belief

    Potential should not have to find its way alone.

  • Our vision

    A creator economy where growth does not require people to become less human.

  • Our mission

    See the person. Shape the opportunity. Make influence count.

Trust before exclusivity.

We often start by supporting creators on a non-exclusive basis. It gives us time to get to know each other, explore what is possible and make sure it feels right. For some, this naturally grows into a deeper, long-term partnership.

  1. Start with support

    Practical help, no exclusivity.

  2. Explore what’s possible

    Get to know each other.

  3. Grow into partnership

    For those who feel it’s right.

Our values

  1. You will always be a person here.

  2. We will listen before we lead.

  3. We will tell you the truth with care.

  4. We will play fair, share and care.

  5. We will go further when it genuinely matters.

  6. We will be savvy with everything entrusted to us.

Perhaps you have felt it too.

Potential should not have to find its way alone.

Meet Megan and Ashley Start a conversation
A laptop on a sunlit table beside a pink SAVVY mug, with “More humane influence please” handwritten on its lid